FanCraze, an online platform for trading officially licensed digital cricket collectibles, aims to raise about $100 million from new investors.
Cristiano Ronaldo is part of a new line of investors backing an NFT 
(Non-Fungible Tokens) startup fundraise called FanCraze.
That’s according to Bloomberg. The report has named Ronaldo as one of the new investors behind FanCraze, an online platform that trades and collects officially licensed cricket NFT collection. The company plans to raise around $100 million (£76m/€91m) from its latest round of funding.
Previously known as Faze Technologies, FanCraze launched its marketplace in January. The start-up partnered with the International Cricket Council (ICC) that month to launch a cricket metaverse. It creates its NFTs on the Flow blockchain.
The platform has also attracted a potential investor in the Mirae Asset Financial Group, a South Korea-based financial services company.
An announcement over its Series A round, led by Venture capital firms B Capital Group and Insight Partners, could be made in the coming weeks. It may see its size change as deliberations continue.
FanCraze previously raised $17.4 million from a seed funding campaign led by Tiger Global Management last year. The round included Coatue, Sequoia Capital India, and Dapper Labs.
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